Logo Design Fundamentals
The craft of logo design, broken down. What makes a mark work, the principles behind great logos, the process of making one, and everything about color, type, formats, and trends.
Logo Design Basics
Start here. What a logo actually is, the parts that make one up, and what separates a strong logo from a forgettable one.
Read the guideLogo Design Principles
The rules behind great marks: simplicity, balance, negative space, memorability, versatility, and timelessness.
Read the guideThe Logo Design Process
How a logo actually gets made, from research and the design brief through sketching, concepts, revisions, and final files.
Read the guideLogo Design Trends
What is current and what is timeless, from minimalism and gradients to animated and responsive logos.
Read the guideTypes of Logos
Wordmarks, lettermarks, symbols, combination marks, and emblems, and when each one is the right choice.
Read the guideLogo Color Psychology
What colors mean, how to choose them, which combinations work, and getting color right across print and screen.
Read the guideBest Fonts for Logos
Choosing and pairing type, serif versus sans, script and custom lettering, and the font mistakes to avoid.
Read the guideLogo File Formats
Vector versus raster, PNG and SVG, the delivery package you should receive, and which format to use where.
Read the guide