There are many factors to consider when selecting a logo design; the company's logo and target audience are high on the list. Features of a logo design are abstraction, font type, colors and illustration. Abstract logo designs are good, but overly abstract logos are not suitable for business. Viewers may not associate your company with your services if the logo is too abstract. Simple, abstract logos are attractive and they promote your business' attributes and style.
An abstract logo has to be simple, yet complicated. Simplicity of an abstract logo design makes a logo easy to reproduce and its complicated aspect makes it easy for customers to recognize. Use limited colors in your business logo, avoiding muddy colors and consider contrasts when thinking designing the logo.
All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.