A retail business is generally a shop. In this form of business, the owner purchases items in bulk from a wholesaler, and sells it to the consumers, keeping his profit. Usually, there are shops, and these shops are only meant for trade in a particular region. Shops that are located in a market do not cater to customers abroad. However, these kinds of business still do need to be represented by a symbol, which is why they have logos designed for them. There are no special features or restricted features on these logos. It is up to a shopkeeper, and he can have his logo designed in any way s/he chooses. The only point of consideration is to make sure that these logos aren’t too large.