Brand slogans

Sometimes a slogan is included in the logo. If the slogan appears always in the logo, and in the same graphic shape, it can be considered as part of the logo. In this case it is a brand slogan also called a claim, a tagline or an endline or a strapline in the advertising industry. The main purpose is to support the identity of the brand together with the logo. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brand's image, while different slogans link to each product or advertising campaign.