EPS (Encapsulated PostScript)
a file format standard that may contain raster data, vector data, or complete page layouts.

4COLOUR PROCESS
in printing, reproduction of the full range of colours by use of 4 printing plates, one for each of the primary colours: cyan, magenta, yellow and black (CMYK)

LOGOTYPE (or LOGO)
the name of a company in a special design used as a trademark; usually the combination of the symbol and the corporate name.

RGB (Red, Green and Blue)
the hues of the additive colour system. Normally colours as seen on screen.

SYMBOL
a graphic device that distinguishes a company and promotes immediate identification.

UPPER-CASE
capital letters.