Logo/Logotype

A graphic mark that identifies a company. A logo is more pictorial in nature, a logotype is the name of the company in a stylized lettering. A company may use only one or both designs. When both are used, the logo can either be the primary mark, the secondary mark, or at equal preferred usage, as with Union Pacific Railroad. UPRR's Logotype is actually a combination mark, because it combines the logo with stylized lettering.