Logos visually describe a company, its nature, goods and services. The characteristics of a fantastic logo are contrast, distinct graphics, text clarity, colors and recognizable symbols.

Color consistency
Logos are very effective and meaningful and differentiate the company from its competitors. Colors add life to the company logo and are effective tools in the design of the logos. The key to designing fantastic logos lies in paying close attention to the color scheme. Visually appealing logos have a consistent application of color.

Use colors sparingly, but avoid colors that make the logo appear inert or dehydrated, to make the logo more professional. Logos used by the top companies, like Apple Computers, have a consistent application of color. The more colors that are used in the design of a logo, the more difficult it is for the logo to be reproduced in different formats.

Contrast
The best logos make use of color contrast which plays a major role in the fundamental design of a logo. Contrast helps in differentiating elements including text and graphics. The reason incorporating contrast in the design of a logo is so vital is that it helps in highlighting minute details that would otherwise go unrecognized. Ninety percent of web designers consider contrast to be the most necessary element of logo design.