General View
A logo not only reflects the company image, but presents an idea to its clients and consumers of what goods and services it has to offer. Depending on the nature of the business involved, various colors and style presentation may be applied to denote the company name.

Companies with a background in sports, spirituality and fashion trends, will tend to concentrate on strong, robust and very passionate colors, ranging from dark green, bottle blue and blood red. Companies dealing in the florist business will tend to add a tinge of light based or subtle colors to their logo. These include pink, light green, yellow and orange to give that feeling of feminism, and sweetness to its female customers. Women prefer light based colors, and will tend to be ecstatic and overwhelmed by such colors.

What colors should Educational logos be associated with
In designing education logos, one needs to think from the standpoint of the how children think. Children tend to more attracted towards dark colors like purple, blue or red. Universities and educational institutions should design logos which catches the attention of the younger generation rather than having a major influence on the older individuals.

Educational logos should be abstract and simple. Standard Size fonts are more likely to be used in such logos. It would even help in adding together a few 3-d animations effects onto the logo itself to give the logo that certain degree of complexity, especially if the educational logo is targeted at attracting a more immature audience ranging from 7th to 8th graders.