Design
Simplicity is the chief characteristic of a great logo design. The image itself can be any known or abstract shape but should be made as simply as possible. The colors of the logo should be bold but kept to no more than 3-4 different colors. A logo that is too intricate or colorful is distracting and detracts from the quality of the design. The logo must be able to be resized and used in any number of computer programs without reduction in the resolution of the image. It should also be as clear and legible in black and white as it is in color.

Do It Yourself
Some business owners opt to design their logo on their own. This is fine if you have the creative ability and knowledge of the traits needed in logo design. There is a multitude of software programs available online and in stores that can help in designing a logo. A simple web search can lead to thousands of websites that offer logo design software, some for free. A self designed logo can be used as the official logo if it is polished enough or it can be a starting point for a professional designer.

Hire a Professional
Professional logo designers have experience creating original logos and knowledge of the types of logos that are used in a variety of business fields. Professional logo designers can create a logo design from scratch, take a creative idea and make a logo of it or update and revise an older logo. The charges for their services vary with the type of logo, the time it takes to create the logo and any additional services the business owner desires.