Corporate identity
Corporate identity is the image used by a company which is designed to portray the company's identity, aims and objectives. Corporate identity is demonstrated by branding and trademarks. Corporate identities were initiated by the philosophy of the common ownership of organizations. This philosophy is manifested in a distinct corporate culture.
Forms of corporate identities
Corporate identities can be in the form of logos, trademarks, etc. subjected to proper designing. This includes the color palettes, page layouts, type faces and other such methods that identify the corporation in the market.
An example is McDonald's; its identity is recognized in the market whenever the logo is seen. The red and yellow colors are the main elements of this identity. Similarly, many companies spend a lot of money to make their identity just as distinctive and unique which enables them to stand in the market easily recognized.
Parts of corporate identity
Corporate identity has become an important tool for the promotion of corporate culture and companies. It is considered to be composed of the following parts:
- Corporate design (logos, uniforms)Corporate communications (advertisements, public relations, information, commercials)
- Corporate behavior (internal values, norms)
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